| FAQ |
 While some of you have been following LisaCampbell MEDiA since the early days, many of you are fairly new readers. Enchante'. Glad that you are here.
I launched this site immediately after leaving 'traditional media' and since then, our focus and direction for LisaCampbell MEDiA has become far more defined. We better know how we can best serve our users, and we also know what your needs are from us.
Below are some of the most often asked questions about my agency, what we do and why we're here. If you've questions not answered on this page, we want to hear and understand you. Please CONTACT US.
Now to your questions:
What do you do?
Marketing and Motivation are the foundational offerings of LisaCampbell MEDiA. I teach and train on them both - and offer individuals and companies tools to change their personal and business experience. (read on).
Do you have a blog?
Yes, I do! While the entire LisaCampbell MEDiA website is actually written in 'blog format', I've a blog called theWWWippleEffect (powered by Typepad). You can easily click on the link in the upper left corner of the lisacampbellmedia.com home page. On it, I focus on how your messaging can have a ripple (WWWipple) effect, reaching potentially millions - when you apply our custom methodologies and technologies created for your personal or business objectives.
Why'd you leave radio and television? We liked your style of news and thought you were informative and entertaining? - Dr. Barbara Bryers-Parker, Atlanta, GA
I get asked this one a lot! Thanks Dr. Parker for this compliment and question. I'd done it for a LONG time - and longed to see what life was like on the other side of a newsroom. The Atlanta Journal - Constitution wrote a story on my last day on the air at WSB, and estimated that I'd done 37,000 newscasts in the Atlanta market alone! That's a lot of fires, crashes, and corruption.
I've always been an entrepreneur at heart, ...certainly know the challenges, and I've since studied Media Psychology and all things New Media. I thought my skill sets could be best used in this way. And foundationally, I'm doing something that I love to do and having FUN doing it. I will admit that I do, on occasion, miss the adreneline rush of delivering the big story to the masses. There was a sense of accomplishment in that - too.
Is LisaCampbell MEDiA for businesses or individual entrepreneurs?
You'll see on some of our pages the notation Companies and/or Companies|Individuals. This is meant to articulate whether the services for that division are targeted to businesses, individual entrepreneurs or both. Thanks for asking!
How can Lisa Campbell MEDiA help my business grow?
Good question. How much time do you have? LisaCampbell MEDiA offers many products including custom trainings, workshops and sessions on new innovative ways to market your business and brand. We also invented the docuMEDiA film short, a product that's a hybrid of a documentary, news story and commercial ad - and they're quite effective in sharing your messaging.
docuMEDiA films can be loaded onto your web or blog site, sent in emails, and mailed the old fasioned way in an EPK. And unlike other videos using lots of moving images - the typography, voiceovers, and professional editing really are compelling to watch - and make people look and listen closely. In focus groups, we've noticed that viewers 'lean forward' when watching our film shorts. I've posted a few of them around the LCM site, including one unique Kinetic Typography piece that I like, on the sMeedia page. We'd love to create one or a series of them for you!
What is The Create YourSELF Company?
LisaCampbell MEDiA is now presenting The Create YourSELF Company, a personal development consortium and I'm quite excited about it!! We're helping creative entrepreneurs define the thing that they LOVE to do - giving them great new GIG ideas, and then help them to market themselves. And in some cases, finding funding and startup partners.
It's my way of 'serving the world' - which is what I encourage all business owners and entrepreneurs to do. Your life's work cannot be solely about the money. Do what you LOVE to do, serve somebody elses needs, and you'll never WORK another day in your life, and have great personal and financial success. Trust me on this!
I heard you in an interview talking about Positive Psychology. Tell me more.
I honestly believe that people can smell a 'pitch' a mile away. Consumers are more savvy now - and want more from the companies they support. I believe as part of a good marketing plan, businesses must not only inform but inspire. It's an added value of sorts.
Positive Psychology is a form of Psychology that looks at the genius and talent in people. It is a fascinating branch of psychology that seeks understanding of the qualities that build thriving people, communities, families and, I might add, businesses. I became so fascinated with it that I decided to pursue a Masters degree in Media Psychology and ended up assisting two universities in writing the curriculums. I also incorporated the principles of Martin Seligman, my mentor in Applied Positive Psychology, into my Media Consultancy and Marketing practice with great success.
Consumers get an added value from your product and messaging if you give them something "more" than just a pitch. ...Something that they can use to increase happiness in their lives. What could be better than that?!
Is Lisa Campbell available to speak to my sales and marketing team?
Ummm, Yes! It's why we're here! Lisa is offering private consultations to executive clients, and offering trainings and seminar sessions to groups. We are also developing fun weekend retreats - two-day sessions at cool places - for groups of 25 or less.
And as she helps others face their "fears", Lisa's also facing one of her own - speaking to large groups and convention audiences. Book Lisa for your next Keynote address and hear Marketing Strategies that will inspire and entertain your crowd. Guaranteed.
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(Serious Inquiries Only, Please)
ROI. How do I measure the effectiveness of Social Media?
It's a question I've been asked (low estimate) a thousand times. It's such a frequently asked question I've even blogged about it. For space sake, allow me to link you to the blog post where I addressed this very good but OLD SKOOL question. :)
A note on LisaCampbellMedia.com. Please
don't try to read the entire site all at once. There is a lot of
information here. One journalist described it as interesting and
"content rich". I like that description. It can be overwhelming to
digest at one sitting.
Take bite sized chunks and stop in often.
We are constantly updating, changing, reorganizing information, and
sharing new content and IDEAS. My desire is to help you better
understand New Media, your customers and yourSELF (see The Create
Yourself Co ).
Remember. There are NO STUPID QUESTIONS. If you've an inquiry not answered here, please use the contact us page to ask. A member of the LisaCampbell MEDiA team will respond promptly, usually within 24 hours. We want the opportunity to help you build your image and brand - and create all the business you'd like!
It's what we LOVE to do!
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and LisaCampbell MEDIA presents...
| IDEAS WORTH SHARING |
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This is Lisa, and I want to share something wonderful with you. I've recently come across an incredible blogger whose ideas and ideals I really appreciate. Leo Babauta writes eloquently on the ART of simplicity to keep our lives saner and less stressed. He writes about eliminating things and has a brilliant produtivity system called ZEN to DONE. I like his work so much that I'm featuring it here to share with you. Here's to a super simple succulent life! enchanté. LisaCampbell
HOT LINKS:
WebInkNow(mktg.blog) QUOTES: "LisaCampbell and her company helped my team understand social media marketing a great deal. Lots of us knew bits and pieces. She helped us hone all of our talents into a working model that's bringing us great results." Bob Proctor, HP
"Lisa Campbell is the best! I listened to her as a News Anchor for years on WSB. Now I listen to her advice as she consults me on all of this New Media that I've not a clue about. She really does make it easy to understand. Highly recommended." - Brad Marcovitz, Serial Entrepreneur
Ackerman and Company needed a way to reach potentials to lease our new development, Perimeter Town Center - and LisaCampbell's call came at the right time. She created a series of film shorts for us that were very effective. Great work and good ideas! - Kris Miller, Ackerman & Co.
This is one of the most creative fund-raisers I've seen. Thanks to you and your client for this donation for Haiti. It's Grass-roots efforts like this one that make it all worthwhile. - Tim English, CEO, American Red Cross
Lisa Campbell is one of the most creative people I know. We're happy that she's been a brand evangelist for us for so long. Simon Pope, APPLE
"Oh, that's BRILLIANT, let me write that down. Lisa Campbell...." Oprah Winfrey (Talk Show Host, Philanthropist) [click this quote to hear it on film]
"One of the best ways to create great Web content is to actually hire a journalist, either full- or part-time to create it. Journalists, both print and broadcast, are great at understanding an audience and creating content that buyers want to consume - it's the bread-and-butter of their skill set." - David Meerman Scott (World Wide Rave)
"LisaCampbell is Smart, Talented and Funny. We're looking forward to our next session." -Various
We have a young lady who worked in our Newsroom that is absolutely - I just love her to death, her name is Lisa Campbell - is she just not one of the greatest people you know? Neal Boortz (Nationally Syndicated Talk Show Host) [click this quote to hear it on film]
"Lisa is a "pro's pro" who will bring a level of enthusiasm, creativity and professionalism to any endeavor she undertakes." - Joy Barnes, City of Atlanta
"Lisa is the best presenter that I have encountered. She did an outstanding job presenting social and professional networking to our organization with over 200 attending. She raises the bar when no one will. It is my honor to recommend Lisa to anyone." Chuck Obina, Atlanta
"Lisa is an outstanding person to work with. She is professional, detail orientated, motivational as well as a great team player. Her dedication and commitment to always provide service above and beyond the regular expectations." J-Finney, Music Producer
"Lisa is a highly innovative marketing expert with a deep knowledge of the media landscape. Her video "shorts" are superb and highly effective in garnering media buzz. She is a pleasure to work with and produces excellent work at a price we can afford." Sonja Ebron, Entrepreneur and Owner of Black Energy. "There is nothing in life more tragic than a creative who doesn't create. - LisaCampbell |
