1. Plan your work.

2. Don't panic over the economy.  Otherwise your work and product will come from negative energy. 

 3. Turn the computer off and go outside.  Go hang with your friends.  Or Kids. Make new friends. Or Kids.  Count your blessings.  Smile like an idiot. Laugh everyday. It really is like Inner Jogging.  Don't think too much. Listen.  Don't worry about the future. It will handle itself, with a little bit of help from us.  Don't pay attention to naysayers.

Communicate your needs and we'll create a PR and marketing plan to bring you as much business as you'd like.  Guaranteed.

Click for a Consultation . It's FREE.

What made you describe your business a Communications and Understanding Project? 

LC: I have been a student of great thinkers on Information and Marketing for a long time.  People like Joey Reiman, the clever and very interesting marketer from Atlanta and founder of BrightHouse whose ideas changed my life when he wrote Thinking For a Living many years ago. I’ve been doing it intentionally since reading his amazing book.

Futurist Faith Popcorn and her book The Popcorn Report was required reading for me and my radio colleagues at WHQT in Miami.  Brilliant Program Director Fleetwood Gruver (yes, that is his real name) had all of the on-air folks read her methodology and I appreciate that assignment.  It made me more aware of the end user, the listener and what he or she needed from my brand and on-air presence.  Popcorn’s writing made me think, and forward think.  

Richard Saul Wurman, the author of Information Anxiety left an indelible imprint on my life in 1989 with his groundbreaking and super unorthodox book.  In it, he broke the mold and bucked tradition using marginalia throughout – and created what was for me an almost 3-D experience of reading. 

Wurman wrote so that I could flip around – and go to whatever interested me at the moment. There was no real order.  Great!  There were many typographic and logotype images on each page..and it was laid out in a visually stimulating way.  It was a fascinating way for me to read and to understand. 

Marginalia has become commonplace now. We see it everywhere but never stop to think about where and how it started.  I believe that Wurman should be credited with being the pioneer.

I have been a student of Psychology since adolescence.  Always wondered why people do and say what they did and said.  Working in the news business, news/talk radio especially,  honed my skills for communications and understanding -- as I had a finite amount of air time to articulate a cohesive and comprehensive message. 

As a writer and producer, I mastered the art of writing 'short' and making intentional use of every single word. It was important to me that people go away with not just 'the news" but an understanding of the days events,  also be informed, and in some cases, entertained.

I'll be blogging about the whole concept on this site -- and encouraging good 'writing for understanding.'  

Subscribe to our newsletter (left side of this page) and stay tuned! 

How does your agency work? 

Call us.  We'll sit with you to discuss your needs -- and then build a creative and methodical plan to fill them.  It is really that simple.  As we concentrate on the holes -- it leaves you time to do the other things required to be an entrepreneurial success -- like meeting your customers, networking, spending time with your family, playing a good game of tennis, taking time to balance, breathe, dream, be.  We can really help you to create as much BUSINESS as you like.   

What is Information Anxiety? 

I did not coin the term Information Anxiety but learned of it 20 years ago in Richard Saul Wurman’s book of the same name.  Information Anxiety is described by Wurman as being produced by the ever-widening gap between what we understand and what we think we should understand.  Information Anxiety is the black hole, he said between data and knowledge.  It happens when information doesn’t tell us what we really want to know.  

Information is plentiful.  It updates itself constantly, and now,  in nanoseconds.  We are in a new troposphere of access – in an era where a small businesspersons storefront can have the same online visibility as a huge mega-chain.  But just as you can get a potential customer in a mouseclick – you can also lose them forever, if your content is not presented in an interesting and authentic way. 

thePRDesignGroup and blinkTHINK methodologies work together to deliver users to your doorstep – and then create innovative ways to keep them tuned in.  

What is SheMarketing?

Our company has been commissioned to study the savvy female internet user.  We've found that what she wants is interesting content – not so much all about you (the website owner) but about what your site can offer her.  She wants to be visually comfortable in your space --  almost as if she were visiting your home.  It has to feel right – or she will leave, never to return. You’ve got one chance to make an impression. 

Will you be booted or bookmarked?  

What types of people do you represent? 

Those businesses and individuals who want to create visibility, buzz, sales and profits and have a bit of wit doing it.  Who says business is supposed to be boring? Have some fun!

What will your services cost me? Can I afford it?  

You can't afford not to promote yourself and your business. With the web, Advertising and Marketing have changed forever, and though businesses are still using traditional media, the frequency has slowed considerably.  

Our products and services are very affordable -- whether you use ala carte products or retainer services.  Call us for a FREE consultation. 

I stand behind our motto: We want to help you create as much Business as you'd like...  and build your image and brand!                                                    

                                                                             -LisaRCampbell