blinkTHINK is LisaCampbell MEDIA’s custom marketing methodology that fuses new media with traditional media, technology, psychology and culture.

We produce docuMEDIA Film Shorts, create unique marketing partnerships, and consult your business on creative new ways to find and 'define' your market.

This division of LisaCampbell MEDIA aggregates the messaging of your business and brand, using a blend of new media technologies and tools created exclusively for you.  

Here is a recent docuMEDIA film produced for one of our Commercial Real Estate Clients.  Voiceover by Lisa Campbell.  Watch:

LisaCampbell MEDIA's exclusive docuMEDIA Film Shorts. A custom marketing technology to make you stand out and guaranteed to bring a WWWippleEffect to your business, image and brand.    

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I am often asked about ROI.  What is the Return on Investment for upping my social media and new media development efforts?  Had one such conversation recently and left the company to blog about it because it's such an old skool refrain.  

Brilliant marketer David Meerman Scott wrote an interesting eBook on ROI and why focusing on it leads to failure - and he's right on the mark! [LOSE CONTROL OF YOUR MARKETING:: Why marketing ROI measures LEAD TO FAILURE]. 

Old fashioned executives at companies, large and small and their marketing and PR folks, often push-back on the ideas of new and social media, because they want to apply OLD rules of measurement to a new world of spreading ideas.

The old rules of measurement used two metrics that don't really matter for spreading ideas, especially online: 

Measuring "leads" - that is, how many business cards are collected; how many eople dialed the toll free number; how many people stopped at the booth at the trade show, etc. 

Measuring "press clips" - this is laughable just to write.  Measurement of the number of times your company and its products are mentioned in mainstream media like magazines, newspapers, radio, and television. (yawn).  

While the 20th Century forms of measurement might be appropriate offline, Meerman-Scott writes, using them to track your success on the Web just isn't relevant; they don't capture the way IDEAS travel anymore.  Worse, the very act of tracking leads hampers the spread of ideas.  People know from experience that if they supply their personal info to an organization, they're likely to receive unwanted phone calls from salespeople - so most won't bother to share.  

For years, companies have offered Web content as lead bait. But the goal should be to get the
word out about your organization, not to misuse the Internet for the sake of an outdated technique. - David Meerman Scott

At LisaCampbell MEDiA, my blog, theWWWippleEffect, my facebook page and facebook group pages, twitter - i'm all about "sharing interesting content" with other like minded people.  That's all.  If you, they, choose to use the information - you can be safe and assured that the content is credible.  There is no hard sell or push for readers to hear my ideas.  This is how one builds brand and credibility online.  Then, people TRUST your product(s).  People buy stories.  They no longer buy "stuff".

I'd love to speak to you, your organization or group on ways to use these techniques.  They're really both simpler - and more in-depth than you might imagine. But if you haven't started a true new media program for your company, know that the other ships have sailed.  

Let us help you swim on out.  It's not to late to catch up!  

LisaCampbell MEDiA is a Communications and Understanding Project.  Contact LCM for a consultation...by sending an email HERE.