LisaCampbell MEDIA defines Marketing - \ˈmär-kə-tiŋ\ as the process through which goods, services and IDEAS move from concept to customer.  It is the activity of creation, communication + understanding, and an exchange of ideas that results in value for customers, clients, partners and society. It is our methodology of promoting, selling, and distributing your project, product, or service.

Marketing has traditionally counted on two MO’s.  Either invest big bucks to pay your way into a customer’s consciousness with high priced campaigns (advertising) or efforts to plead your way in (traditional PR) with press releases sent to producers and reporters like I once was,  and waiting for them to deem your message worthy of making its way onto ‘air.’ 

That was the old skool way, and the rules of marketing have forever changed.  Customers are now getting their own information about you and your product, using the Internet and sites like Google, Yahoo, blogs, facebook, twitter, social networks and company websites.

As the rules 'continue to' change – so must your processes to reach your market.  Companies must now create their own ‘medias’ and become publishers themselves, share compelling IDEAS and create useful online content that customers can use. 

Content like the docuMEDIA film short™, a LisaCampbell MEDIA exclusive, YouTube videos, online news releases, Electronic Press Kits, blogs, e-books, podcasts, and other forms of online media that reach potential buyers directly and compel your customer to action or motivates them to “do” something. 

Instead of waiting on the media to ‘discover you’ (those days are gone), companies are now finding unique ways to tell their own stories.  And that is how LisaCampbell MEDIA – can help you.  

As a Marketing Technology and Media Psychology agency, LCM trains businesses on how to market and brand themselves, their IDEAS, products and services using new technologies. 

And, most fulfilling, we help those individuals who don’t yet have a “life passion defined” – to find it.  (see Create Yourself Company. ) 

See our services page or click on any of the clickable icons (right) for other IDEAS that you might use to market your business and build your image and brand. 

LisaCampbell MEDIA is proud to welcome Jason Bass  as Vice President of sales, marketing and project development.  Jason brings years of leadership and management experience, great ideas, and strong client support.  A native New Yorker, Jason has been an entrepreneur, creating 'several' uber successful businesses and intimately understands the needs of individuals and companies trying to build and maintain image and brand.  LCM and our clients are honored to have him on board.  

In 2010, we've added new services, now teaching and training on ATMI™  All Things Media Intergration,  a term coined by LCM to describe the  fusion of old school and new media -- to create effective promotions and tell your story.

We study new media,  and realize that although most of us are using it, few know what it really is.  We're here to help with that too.  Visit sMeedia.net , the Social Media Encyclopedia created by LisaCampbell MEDIA.  There you'll find understanding of some of the terms you now hear in the new media marketplace.  

Look around our site and contact LCM for a consultation.  What are your challenges?  We can help you create as much business as you'd like, and build your image and brand.  

Our brand of PR is Personal Relations.   It's a tall order for a company to try.  We're up to it!   

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